Marketing Science Institute

Author detail

MS

21 featured books

Bookitis has not yet captured a biography for this author, but the catalog links below show the books currently associated with this profile.

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OL10743014A

Featured books

Representative editions for works actually authored by this person.

DA
Image source: Open Library
Developing a market orientation
Developing a market orientation | 1999
Representative edition for this work grouping in the active catalog.
cover
2001 report summaries collectionMarketing Science Institute
2R
2001 report summaries collection
2001 report summaries collection | 2001
Representative edition for this work grouping in the active catalog.
no cover
Young scholars programMarketing Science Institute
YS
Young scholars program
Young scholars program | 2001
Representative edition for this work grouping in the active catalog.
no cover
2000 Report summaries collectionMarketing Science Institute
2R
2000 Report summaries collection
2000 Report summaries collection | 2000
Representative edition for this work grouping in the active catalog.
no cover
1999 report summaries collectionMarketing Science Institute
1R
1999 report summaries collection
1999 report summaries collection | 1999
Representative edition for this work grouping in the active catalog.
no cover
Integrating mechanisms for mark...Marketing Science Institute
IM
Integrating mechanisms for marketing and R&D
Integrating mechanisms for marketing and R&D | 1994
Representative edition for this work grouping in the active catalog.
no cover
To ally or not to ally?Marketing Science Institute
TA
To ally or not to ally?
To ally or not to ally? | 1994
Representative edition for this work grouping in the active catalog.
no cover
Ten lessons for improving servi...Marketing Science Institute
TL
Ten lessons for improving service quality
Ten lessons for improving service quality | 1993
Representative edition for this work grouping in the active catalog.
no cover
Quality and customer serviceMarketing Science Institute
QA
Quality and Customer Service
Quality and customer service | 1989
Representative edition for this work grouping in the active catalog.
no cover
Communicating with industrial c...Marketing Science Institute
CW
Communicating with industrial customers
Communicating with industrial customers | 1989
Representative edition for this work grouping in the active catalog.
no cover
Competing in a deregulated or v...Marketing Science Institute
CI
Competing in a Deregulated or Volatile Market
Competing in a deregulated or volatile market | 1988
Representative edition for this work grouping in the active catalog.
no cover
Business buying behaviorMarketing Science Institute
BB
Business buying behavior
Business buying behavior | 1988
Representative edition for this work grouping in the active catalog.
no cover
Services marketingMarketing Science Institute
SM
Services marketing
Services marketing | 1981
Representative edition for this work grouping in the active catalog.
no cover
MSI, a perspective at twenty yearsMarketing Science Institute
MA
MSI, a perspective at twenty years
MSI, a perspective at twenty years | 1981
Representative edition for this work grouping in the active catalog.
no cover
Consumerism at the crossroadsMarketing Science Institute
CA
Consumerism at the crossroads
Consumerism at the crossroads | 1976
Representative edition for this work grouping in the active catalog.
no cover
The strategic marketing implica...Marketing Science Institute
TS
The strategic marketing implications of consumerism
The strategic marketing implications of consumerism | 1974
Representative edition for this work grouping in the active catalog.
no cover
Sales force performance and tur...Marketing Science Institute
SF
Sales force performance and turnover
Sales force performance and turnover | 1973
Representative edition for this work grouping in the active catalog.
no cover
The Super-storeMarketing Science Institute
TS
The Super-store
The Super-store | 1972
Representative edition for this work grouping in the active catalog.
no cover
Psychographics in department st...Marketing Science Institute
PI
Psychographics in department store imagery
Psychographics in department store imagery | 1971
Representative edition for this work grouping in the active catalog.
no cover
Selection and clustering of ima...Marketing Science Institute
SA
Selection and clustering of image dimensions
Selection and clustering of image dimensions | 1971
Representative edition for this work grouping in the active catalog.
no cover
Effects of television advertisi...Marketing Science Institute
EO
Effects of television advertising on children and adolescents
Effects of television advertising on children and adolescents | 1971
Representative edition for this work grouping in the active catalog.
no cover

Works in catalog

Quick navigation into the work-level grouping pages behind the featured books.

Developing a market orientation
Representative edition published 1999
Open Work
2001 report summaries collection
Representative edition published 2001
Open Work
Young scholars program
Representative edition published 2001
Open Work
2000 Report summaries collection
Representative edition published 2000
Open Work
1999 report summaries collection
Representative edition published 1999
Open Work
Integrating mechanisms for marketing and R&D
Representative edition published 1994
Open Work
To ally or not to ally?
Representative edition published 1994
Open Work
Ten lessons for improving service quality
Representative edition published 1993
Open Work
Quality and Customer Service
Representative edition published 1989
Open Work
Communicating with industrial customers
Representative edition published 1989
Open Work
Competing in a Deregulated or Volatile Market
Representative edition published 1988
Open Work
Business buying behavior
Representative edition published 1988
Open Work
Services marketing
Representative edition published 1981
Open Work
MSI, a perspective at twenty years
Representative edition published 1981
Open Work
Consumerism at the crossroads
Representative edition published 1976
Open Work
The strategic marketing implications of consumerism
Representative edition published 1974
Open Work
Sales force performance and turnover
Representative edition published 1973
Open Work
The Super-store
Representative edition published 1972
Open Work
Psychographics in department store imagery
Representative edition published 1971
Open Work
Selection and clustering of image dimensions
Representative edition published 1971
Open Work
Effects of television advertising on children and adolescents
Representative edition published 1971
Open Work

Marketing Science Institute

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Featured books

Works in catalog