David Bruce Montgomery
David Bruce Montgomery
Bookitis has not yet captured a biography for this author, but the catalog links below show the books currently associated with this profile.
Overview
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Catalog identity
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Featured books
Representative editions for works actually authored by this person.
- Image source: Open LibraryET
Estimating the dynamic effects of marketing communications expenditures
cover - Image source: Open LibraryAM
A multiple-product sales force allocation model
cover - Image source: Open LibraryCO
Clusters of consumer interests and spheres of influence of opinion leaders
cover - Image source: Open LibraryDL
Distributed lag models of response to a communications mix
cover - Image source: Open LibraryMS
Management science in marketing
cover - Image source: Open LibraryMI
Marketing information systems
cover - Image source: Open LibraryMR
Market response to the legitimation of a brand appeal
cover - Image source: Open LibraryPO
Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
cover - Image source: Open LibraryAD
A dynamic sales call policy model
cover - Image source: Open LibraryAC
A continuous limit for the "contagious" binomial distribution
cover - Image source: Open LibrarySC
Stochastic consumer models
cover - Image source: Open LibraryAD
Advertising decisions
cover - Image source: Open LibraryCR
Consumer response to a legitimated brand appeal
cover - Image source: Open LibraryIO
Implementation of management science in marketing
cover - Image source: Open LibraryIT
Introduction to management science and marketing
cover - Image source: Open LibraryPS
Personal selling decisions
cover - Image source: Open LibraryPD
Pricing decisions
cover - Image source: Open LibrarySM
Stochastic models of consumer response
cover - Image source: Open LibraryAS
A stochastic response model with application to brand choice
cover - Image source: Open LibraryCA
Computer applications in marketing research
cover - Image source: Open LibraryOT
On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior
cover - Image source: Open LibraryAP
A probability diffusion model of dynamic market behavior
cover - CLContinuous Limit for the Contag...David Bruce Montgomery
Continuous Limit for the Contagious Binomial Distribution
no cover - MRMarket Response to the Legitima...David Bruce Montgomery
Market Response to the Legitimation of a Brand Appeal
no cover
Works in catalog
Quick navigation into the work-level grouping pages behind the featured books.
- Open Work
Estimating the dynamic effects of marketing communications expenditures
- Open Work
A multiple-product sales force allocation model
- Open Work
Clusters of consumer interests and spheres of influence of opinion leaders
- Open Work
Distributed lag models of response to a communications mix
- Open Work
Management science in marketing
- Open Work
Marketing information systems
- Open Work
Market response to the legitimation of a brand appeal
- Open Work
Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
- Open Work
A dynamic sales call policy model
- Open Work
A continuous limit for the "contagious" binomial distribution
- Open Work
Stochastic consumer models
- Open Work
Advertising decisions
- Open Work
Consumer response to a legitimated brand appeal
- Open Work
Implementation of management science in marketing
- Open Work
Introduction to management science and marketing
- Open Work
Personal selling decisions
- Open Work
Pricing decisions
- Open Work
Stochastic models of consumer response
- Open Work
A stochastic response model with application to brand choice
- Open Work
Computer applications in marketing research
- Open Work
On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior
- Open Work
A probability diffusion model of dynamic market behavior
- Open Work
Continuous Limit for the Contagious Binomial Distribution
- Open Work
Market Response to the Legitimation of a Brand Appeal