Jim Morgan, Ph.D. is President of EMC Network, a research and consulting firm specializing in new product and process creation (https://designingthefuture.net/). He is also Senior Advisor to the Lean Enterprise Institute for their lean product and process development initiative (https://www.lean.org/). In these roles Jim has helped senior leaders from a wide variety of industries to improve their organizations development performance. Dr. Morgan’s expertise comes from a rare combination of deep industry experience and rigorous scholarship.-Amazon