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Charles W. Lamb

Charles W. Lamb

CW
24 featured booksCharles W. Lamb

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

OL39285A

Overview

Catalog identity and bibliographic footprint for this author.

24 representative editions

Author pages in Bookitis are intended to show only works actually attributed to the author and a representative edition for each of those works.

Catalog identity

How this author appears inside the active Bookitis catalog.

  • Display name

    Charles W. Lamb

  • Personal name

    Charles W. Lamb

  • Source identifier

    OL39285A

Featured books

Representative editions for works actually authored by this person.

Works in catalog

Quick navigation into the work-level grouping pages behind the featured books.

  • Bundle

    Representative edition published 2021

    Open Work
  • MKTG

    Representative edition published 2018

    Open Work
  • MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

    Representative edition published 2017

    Open Work
  • MKTG

    Representative edition published 2017

    Open Work
  • MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

    Representative edition published 2016

    Open Work
  • Proceedings of the 1983 Academy of Marketing Science Annual Conference

    Representative edition published 2016

    Open Work
  • MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

    Representative edition published 2015

    Open Work
  • MKTG 9

    Representative edition published 2015

    Open Work
  • Bundle

    Representative edition published 2014

    Open Work
  • MKTG 7 (with CourseMate with Career Transitions Printed Access Card) / Edition 7

    Representative edition published 2013

    Open Work
  • Marketing

    Representative edition published 2012

    Open Work
  • MKTG (with Marketing CourseMate with eBook and Career Transitions 2.0 Printed Access Card) / Edition 6

    Representative edition published 2012

    Open Work
  • MKTG4

    Representative edition published 2011

    Open Work
  • Marketing

    Representative edition published 2011

    Open Work
  • Mktg4 Student Edition

    Representative edition published 2010

    Open Work
  • Mktg 30 2009 Edition with Review Card and Premium Web Site Printed Access Card With Access Code

    Representative edition published 2009

    Open Work
  • MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)

    Representative edition published 2008

    Open Work
  • Marketing

    Representative edition published 2008

    Open Work
  • Marketing

    Representative edition published 2008

    Open Work
  • MKTG

    Representative edition published 2007

    Open Work
  • Marketing

    Representative edition published 2006

    Open Work
  • Essentials of Marketing

    Representative edition published 2006

    Open Work
  • Marketing, 8e (FREEDOM Black/White reprint) + ThomsonNOW

    Representative edition published 2005

    Open Work
  • Marketing

    Representative edition published 2005

    Open Work