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Gerard J. Tellis

Gerard J. Tellis

GJ
9 featured booksGerard J. Tellis

Bookitis has not yet captured a biography for this author, but the catalog links below show the books currently associated with this profile.

OL390722A

Overview

Catalog identity and bibliographic footprint for this author.

9 representative editions

Author pages in Bookitis are intended to show only works actually attributed to the author and a representative edition for each of those works.

Catalog identity

How this author appears inside the active Bookitis catalog.

  • Display name

    Gerard J. Tellis

  • Personal name

    Gerard J. Tellis

  • Source identifier

    OL390722A

Featured books

Representative editions for works actually authored by this person.

Works in catalog

Quick navigation into the work-level grouping pages behind the featured books.

  • Unrelenting Innovation How To Build A Culture For Market Dominance

    Representative edition published 2013

    Open Work
  • The Sage handbook of advertising

    Representative edition published 2007

    Open Work
  • Will & vision

    Representative edition published 2006

    Open Work
  • Estrategias de Publicidad y Promocion

    Representative edition published 2005

    Open Work
  • Effective Advertising

    Representative edition published 2004

    Open Work
  • Advertising and sales promotion strategy

    Representative edition published 1997

    Open Work
  • Decomposing the effects of direct TV advertising

    Representative edition published 1999

    Open Work
  • The Price Elasticity of Selective Demand

    Representative edition published 1988

    Open Work
  • Advertising exposure, loyalty, and brand purchase

    Representative edition published 1987

    Open Work