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Advertising Research Foundation.

Author detail

AR
15 featured books

Bookitis has not yet captured a biography for this author, but the catalog links below show the books currently associated with this profile.

OL1684579A

Overview

Catalog identity and bibliographic footprint for this author.

15 representative editions

Author pages in Bookitis are intended to show only works actually attributed to the author and a representative edition for each of those works.

Catalog identity

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  • Display name

    Advertising Research Foundation.

  • Source identifier

    OL1684579A

Featured books

Representative editions for works actually authored by this person.

Works in catalog

Quick navigation into the work-level grouping pages behind the featured books.

  • Copy Testing

    Representative edition published 1985

    Open Work
  • The ARF audit of procedures for media audience research studies

    Representative edition published 1983

    Open Work
  • The 1978-79 Simmons study of selective markets and the media reaching them

    Representative edition published 1979

    Open Work
  • ARF total audit

    Representative edition published 1977

    Open Work
  • A bibliography of theory and research techniques in the field of human motivation

    Representative edition published 1972

    Open Work
  • Guide to advertising research services

    Representative edition published 1970

    Open Work
  • Criteria for marketing and advertising research

    Representative edition published 1968

    Open Work
  • Directory of research organization members

    Representative edition published 1968

    Open Work
  • Commentary, ARB-RKO Detroit methodological experiment

    Representative edition published 1966

    Open Work
  • Handbook of ARF Technical Services

    Representative edition published 1965

    Open Work
  • Are there consumer types?

    Representative edition published 1964

    Open Work
  • Sources of published advertising research

    Representative edition published 1960

    Open Work
  • A study of printed advertising rating methods

    Representative edition published 1956

    Open Work
  • Directory of organizations which conduct motivation research

    Representative edition published 1954

    Open Work
  • A short annotated bibliography of marketing and advertising research

    Representative edition published 1953

    Open Work