Oleda began her career as a high fashion model with the prestigious Wilhelmina Model Agency, based in New York City and doing print and TV assignments in New York and Europe. She has written ten books on beauty, diet and health, published by Doubleday, Prentice-Hall (3), Putnam, Ballantine, Berkeley and Jove Press. She was beauty editor of Model’s Circle, a monthly beauty magazine, for which she was also responsible for two articles filling three pages a month. Oleda is CEO of Oleda and Company, Inc., her wholly-owned 39-year-old anti-aging products and information company. She develops her products working with several independent manufacturing laboratories in the USA and writes the advertising copy. The extensive web site, www.oleda.com, has hundreds of products and volumes of anti aging information. She does not allow photos of her in ads, or her web site, to be retouched. Magazine stories and articles in publications, such as Cosmopolitan magazine, Redbook, US Magazine, etc., have given Oleda much coverage. She has been interviewed twice by Oprah Winfrey when Oprah was on People Are Talking. Oleda is a personality also known in Scandinavia, South Africa, England, France, Australia, Austria, Germany, Canada, Puerto Rico, Japan and Saudi Arabia because of her anti-aging products.