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John A. Pearce, Richard B. Robinson
With this [text, the authors] have refined their mapping of the ... lanes of contemporary business by incorporating concepts from academic research, consulting activities, and best corporate cases. [The text] highlights globalization, e-commerce, information technology, speed, and continuous improvement. [And], revised cases are included and mixed equally between longer traditional cases and shorter BusinessWeek cases derived from current BusinessWeek articles.-Back cover.
| Edition | 8th edition |
|---|---|
| Publisher | Irwin/McGraw-Hill |
| Pages | 1 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 0-071-19868-7 primary |
| ISBN_13 | 978-0-071-19868-4 primary |
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