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Frank Newport
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
| Publisher | Grand Central Publishing |
|---|---|
| Format | Electronic resource |
| Search language | english |
| ISBN_13 | 978-0-759-51176-7 primary |
| ISBN_13 | 978-0-759-51178-1 primary |
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