This volume is the third installment in a series that explores the intersection of human sciences, sport psychology, and the management, communication, and promotion of physical activity and sport (APS). Drawing on interdisciplinary research, it examines how societal, cultural, and organizational factors shape attitudes toward sport and physical activity, and how effective communication strategies can encourage broader participation. Topics include the role of sport in education, community health initiatives, and the development of policies that support active lifestyles. The book offers case studies, theoretical frameworks, and practical recommendations for professionals working in sport management, public health, and related fields.

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