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Walker, James R.
Center Field Shot traces a sometimes contentious but mutually beneficial relationship from the first televised game in 1939 to the new era of Internet broadcasts, satellite radio, and high-definition tv, considered from the perspective of businessmen collecting merchandising fees and advertising rights, franchise owners with ever more money to spend on talent, and broadcasters trying to present a game long considered "unfriendly" to television. Ultimately the association of baseball with television emerges as a reflection of - perhaps even a central feature of - American culture at large.
| Publisher | University of Nebraska Press |
|---|---|
| Pages | 379 |
| Search language | english |
| ISBN_10 | 0-803-24825-3 primary |
| ISBN_13 | 978-0-803-24825-0 primary |
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