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William G. Zikmund, Barry J. Babin
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| Edition | 9 edition |
|---|---|
| Publisher | South-Western College Pub |
| Pages | 698 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 0-324-32088-4 primary |
| ISBN_13 | 978-0-324-32088-6 primary |
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