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Everett M. Rogers
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
| Edition | 5th ed. |
|---|---|
| Publisher | Free Press |
| Pages | 551 |
| Search language | french |
| ISBN_10 | 0-743-22209-1 primary |
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