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Anne Sutherland, Beth Thompson
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
| Edition | 1 edition |
|---|---|
| Publisher | McGraw-Hill |
| Pages | 256 |
| Format | Hardcover |
| Search language | french |
| ISBN_10 | 0-071-41622-6 primary |
| ISBN_13 | 978-0-071-41622-1 primary |
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