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Jennifer Lees-Marshment
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
| Publisher | Palgrave Macmillan |
|---|---|
| Pages | 259 |
| Search language | english |
| ISBN_13 | 978-0-230-53777-4 primary |
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