Asian brand strategy

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Asian brand strategy

Martin Roll

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Martin RollPublished 2015cover on file

A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.

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Edition	2nd edition, revised and updated.
Publisher	Palgrave Macmillan
Pages	335
Search language	english
ISBN_10	1-137-35916-1 primary
ISBN_13	978-1-137-35916-2 primary

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