Actionable web analytics

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Actionable web analytics

Jason Burby

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Jason BurbyPublished 2007cover on file

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

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Publisher	Wiley Publishing
Pages	256
Search language	english
ISBN_10	0-470-12474-1 primary
ISBN_13	978-0-470-12474-1 primary

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