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David Jobber, John Fahy
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| Edition | 2Rev Ed edition |
|---|---|
| Publisher | McGraw-Hill Publishing Co |
| Pages | 384 |
| Format | Paperback |
| Search language | english |
| ISBN_10 | 0-077-10918-X primary |
| ISBN_13 | 978-0-077-10918-9 primary |
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