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Dan Hill
"[Book title] shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why."--Book jacket.
| Publisher | Kogan Page, Limited |
|---|---|
| Pages | 196 |
| Search language | simple |
| ISBN_13 | 978-0-749-45757-0 primary |
| ISBN_13 | 978-0-749-45923-9 primary |
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