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Johnathan Mun
"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them." --Jim Schreckengast, Senior VP, R&D Strategy, Gemplus International SA, France Completely revised and updated to meet the challenges of today's dynamic business environment, Real Options Analysis, Second Edition offers you a fresh look at evaluating capital investment strategies by taking the strategic decision-making process into consideration. This comprehensive guide provides both a qualitative and quantitative description of real options; the methods used in solving real options; why and when they are used; and the applicability of these methods in decision making.
| Edition | 2nd ed. |
|---|---|
| Publisher | John Wiley & Sons |
| Pages | 667 |
| Search language | english |
| ISBN_10 | 0-471-74748-3 primary |
| ISBN_13 | 978-0-471-74748-2 primary |
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