The Silk Road to International Marketing

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The Silk Road to International Marketing

Tim Ambler, Chris Styles

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Tim Ambler, Chris StylesPublished March 8, 2000cover on file

"The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket.

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Edition	1st edition
Publisher	Financial Times Prentice Hall
Pages	234
Format	Textbook Binding
Search language	english
ISBN_10	0-273-64203-0 primary
ISBN_13	978-0-273-64203-9 primary

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