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Philip Kotler, Gary J. Armstrong, John Saunders undifferentiated, Veronica Wong
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| Edition | 2. Auflage |
|---|---|
| Publisher | Pearson Studium |
| Format | Paperback |
| Search language | german |
| ISBN_10 | 3-827-37013-2 primary |
| ISBN_13 | 978-3-827-37013-6 primary |
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