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Veronique Ambrosini, Gerry Johnson, Kevan Scholes
These articles, which are practical rather than discursive, each deal with an individual tool or technique that is useful for effective strategic management. They are fully cross referenced to the 4th edition of the textbook Exploring Corporate Strategy.
| Publisher | Financial Times Prentice Hall |
|---|---|
| Pages | 312 |
| Search language | english |
| ISBN_10 | 0-135-70680-7 primary |
| ISBN_13 | 978-0-135-70680-0 primary |
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