Relationship marketing

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Relationship marketing

Robert W. Palmatier

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Robert W. PalmatierPublished 2008cover on file

Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.

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Publisher	Marketing Science Institute
Pages	142
Search language	english
ISBN_10	0-965-71149-8 primary
ISBN_13	978-0-965-71149-4 primary

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