Political marketing and British political parties

Loading edition detail...

Preparing this view.

Political marketing and British political parties

Jennifer Lees-Marshment

Bookitis Pick

Cover for Political marketing and British political parties

Image source: Open Library

Jennifer Lees-MarshmentPublished 20011 title viewscover on file

Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

Main catalog entry More like this

Publisher	Manchester University Press
Pages	250
Search language	english
ISBN_10	0-719-06016-8 primary
ISBN_10	0-719-06017-6 primary

Other editions of this title

Publication-specific alternatives linked to the same work.

PM
Image source: Open Library
Political Marketing and British Political Parties
Jennifer Lees-Marshment | Manchester University Press | January 5, 2002
1 views
PM
Image source: Open Library
Political Marketing and British Political Parties
Jennifer Lees-Marshment | Manchester University Press | January 5, 2002
Political marketing and British...Jennifer Lees-Marshment
PM
Political marketing and British political parties
Jennifer Lees-Marshment | Manchester University Press | 2008