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Jack Trout
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
| Publisher | McGraw-Hill |
|---|---|
| Pages | 217 |
| Search language | simple |
| ISBN_10 | 0-071-63559-9 primary |
| ISBN_13 | 978-0-071-63559-2 primary |
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