"Each year now, for over a decade, the Institute for the Future of Menlo Park, California, has provided members of its Corporate Associates Program with a customized report analyzing significant American and global trends. This Ten-Year Forecast includes critical data that enables these businesses to understand the impact of current trends, in order to better plan for future financial success." "In Future Tense the IFTF broadens its focus to produce a long-term forecast aimed at all businesses, from the Fortune 500 corporation to the individual entrepreneur and their employees for the first time making its unique capacity for analysis and business forecasts available to everyone." "Examining these seven major changes in store for American business, Morrison and Schmid take the abundant, concrete data available to IFTF and turn it into solid advice that can take any business into the next millennium." "Whether you're an executive in a multinational conglomerate or trying to get your own company on its feet, reading Future Tense can, and will, make a positive difference in how you plan for your business's future, from the next six months to ten years down the line."--Jacket.

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