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Christopher Johnson

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Christopher JohnsonPublished 2011cover on file

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

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Edition	1st ed.
Publisher	W.W. Norton & Co.
Pages	246
Search language	english
ISBN_13	978-0-393-07740-7 primary

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