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John Bessant
"Designed for MBA and MSc courses in the management of technology and innovation. High-Involvement Innovation will also be highly relevant to practising managers who are facing the challenge of trying to mobilize their organizations to be more capable of continuous innovation."--BOOK JACKET.
| Publisher | Wiley |
|---|---|
| Pages | 256 |
| Search language | english |
| ISBN_10 | 0-470-84707-7 primary |
| ISBN_13 | 978-0-470-84707-7 primary |
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