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Proceedings of the 1983 Academy of Marketing Science Annual Conference

John C. Rogers III, William A. Dempsey, Charles W. Lamb, Dale M. Lewison, Patrick L. Shul, Saraswati P. Singh

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John C. Rogers III, William A. Dempsey, Charles W. Lamb, Dale M. Lewison, Patrick L. Shul, Saraswati P. SinghPublished Jun 27, 20151 title viewscover on file

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PublisherSpringer
Pages638
Formathardcover
Search languageenglish
ISBN_103-319-16936-X primary
ISBN_13978-3-319-16936-1 primary

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