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Gene Fowler, Bill Crawford
Traces the history of the border radio from the 1930s to the 1960s and describes how broadcasters pioneered direct sales advertising, used the radio as a political tool, popularized country music and rock, and introduced the electronic church.
| Edition | Revised Edition edition |
|---|---|
| Publisher | University of Texas Press |
| Pages | 371 |
| Format | Paperback |
| Search language | english |
| ISBN_10 | 0-292-72535-3 primary |
| ISBN_13 | 978-0-292-72535-5 primary |
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