"Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business by introducing a ground-breaking entrepreneurship curriculum. Professor Diane Welsh, architect and Director of the Entrepreneurship Cross-Disciplinary Program, provides the framework of this educational program that she implemented successfully at University of North Carolina, Greensboro, USA. Welsh describes how to develop students' 'entrepreneurial mindset' via a program that not only offers foundational concepts to business and non-business students, but also builds on that knowledge in specific areas of interest and growing industry clusters like family business, health care, and social entrepreneurship. This book is crucial for educators, administrators, researchers, and students to understand the basic concepts of creative cross-disciplinary entrepreneurship that can be applied at any university, college, or business. "-- "This is a practical guide for academics, administrators, practitioners and entrepreneurs to develop and implement entrepreneurship across a college/university campus. The book explains how to do this by blending course objectives in entrepreneurship with the discipline-specific course objectives, how to implement cross-disciplinary entrepreneurship with limited funds, and how to assess program effectiveness"--

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