Principles of service marketing and management

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Principles of service marketing and management

Christopher H. Lovelock

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Christopher H. LovelockPublished 2002cover on file

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Edition	2nd ed.
Publisher	Prentice-Hall
Pages	436
Search language	english
ISBN_10	0-130-40467-5 primary

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Principles of service marketing and management
Christopher H. Lovelock | Prentice-Hall | 1999