Individual differences in response to consumer promotions

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Individual differences in response to consumer promotions

Gwen Ortmeyer, James M. Lattin, David Bruce Montgomery

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Individual differences in response to consumer promotionsGwen Ortmeyer, James M. Lattin, David Bruce Montgomery

Gwen Ortmeyer, James M. Lattin, David Bruce MontgomeryPublished 1990

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Publisher	Graduate School of Business, Stanford University
Pages	39
Search language	english

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Individual differences in respo...Gwen Ortmeyer, James M. Lattin, David Bruce Montgomery
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Individual differences in response to consumer promotions
Gwen Ortmeyer, James M. Lattin, David Bruce Montgomery | Division of Research, Harvard Business School | 1989