Global Marketing Management

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Global Marketing Management

John A. Quelch, Christopher Bartlett

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John A. Quelch, Christopher BartlettPublished March 2, 2005cover on file

A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.

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Edition	1 edition
Publisher	South-Western College Pub, Thomson/South-Western
Pages	688
Format	Paperback
Search language	english
ISBN_10	0-324-32284-4 primary
ISBN_13	978-0-324-32284-2 primary

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