Consumers (McGraw-Hill Series in Marketing)

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Consumers (McGraw-Hill Series in Marketing)

Eric Arnould, Linda Price, George Zinkhan

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Eric Arnould, Linda Price, George ZinkhanPublished July 2001cover on file

This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

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Edition	I.S.ed edition
Publisher	McGraw-Hill Publishing Co
Pages	761
Format	Paperback
Search language	english
ISBN_10	0-071-12294-X primary
ISBN_13	978-0-071-12294-8 primary

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Publication-specific alternatives linked to the same work.

ConsumersEric J Arnould, Linda Price, George M. Zinkhan
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Consumers
Eric J Arnould, Linda Price, George M. Zinkhan | McGraw Hill Higher Education | 2003