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Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan
"This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.
| Publisher | Springer Netherlands |
|---|---|
| Search language | english |
| ISBN_13 | 978-9-048-17442-3 primary |
Publication-specific alternatives linked to the same work.
Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the Asia-Pacific Region: Issues, Concerns and Prospects)