"This program is an outstanding case study of how Korean high-tech powerhouse Samsung Electronics engages and expands its target markets by continually designing, developing, and reinventing its products in innovative ways. Topics include consumer research, the design process, manufacturing team-building, sales efforts, and the ideas lab, where visionaries apply their expertise to items ranging from cell phones, to digital gaming, to the digital home. Experts include Vice Chairman and CEO Jong Yong Yun and MIT's Nicholas Negroponte, author of the best-seller Being Digital and cofounder of Wired magazine."--Container.

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