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Paul Farris
Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the management of consumer and trade promotions.
| Edition | Reprint ed. with corrections. |
|---|---|
| Publisher | R.E. Krieger Pub. Co |
| Pages | 301 |
| Search language | english |
| ISBN_10 | 0-894-64238-3 primary |
| ISBN_10 | 0-894-64261-8 primary |
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