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Keith Lincoln
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands Private Label offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands.
| Publisher | Kogan Page Publishers |
|---|---|
| Format | eBook |
| Search language | simple |
| ISBN_13 | 978-0-749-45286-5 primary |
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