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Ernest Dichter, Rainer Gries, Stefan Schwarzkopf
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
| Publisher | Palgrave Macmillan |
|---|---|
| Pages | 293 |
| Search language | english |
| ISBN_10 | 0-230-53799-5 primary |
| ISBN_13 | 978-0-230-53799-6 primary |
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