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Philippe Bachmann
Communiquer avec la presse écrite et audiovisuelle is a French‑language handbook that offers practical advice for dealing with print and broadcast media. Aimed at professionals, public relations officers, and anyone who needs to convey information effectively, the book covers the fundamentals of press relations, interview techniques, and the preparation of press releases. It explains how journalists work, what they look for in a story, and how to tailor messages for different media outlets. The author draws on real‑world examples to illustrate common pitfalls and successful strategies, providing readers with tools to build credible relationships with reporters and editors. Though concise, the volume combines theoretical insights with actionable checklists, making it useful both as a quick reference and as a deeper study of media communication practices. Published initially in 1999 by Victoires and later reissued in 2004, the guide remains relevant for those navigating the evolving landscape of news media.
| Edition | 3e éd. |
|---|---|
| Publisher | Victoires |
| Pages | 200 |
| Search language | french |
| ISBN_10 | 2-908-05677-1 primary |
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