Applying Qualitative Methods to Marketing Management Research

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Applying Qualitative Methods to Marketing Management Research

R. Buber, J. Gadner, L. Richards

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R. Buber, J. Gadner, L. RichardsPublished 2003cover on file

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Publisher	Palgrave Macmillan Limited, Palgrave Macmillan, Springer
Pages	312
Search language	english
ISBN_13	978-1-349-72506-9 primary

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