Advertising, promotion, and other aspects of integrated marketing communications

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Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp

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Terence A. ShimpPublished 2010cover on file

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

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Edition	8th ed.
Publisher	South-Western Cengage Learning
Pages	668
Search language	english
ISBN_10	0-324-59360-0 primary
ISBN_13	978-0-324-59360-0 primary

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