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Hiroshi Mikitani, George Witte
The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
| Publisher | Palgrave Macmillan Limited |
|---|---|
| Pages | 272 |
| Search language | english |
| ISBN_13 | 978-1-137-27918-7 primary |
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