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This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?
| Publisher | Inc. Pub. |
|---|---|
| Format | Paperback |
| Search language | english |
| ISBN_10 | 1-880-39410-3 primary |
| ISBN_13 | 978-1-880-39410-6 primary |
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