Loading edition detail...
Preparing this view.
Join BookitisSave favorites, build lists, and follow creators.
Preparing this view.
Sandra Bell
"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.
| Publisher | Physica-Verlag |
|---|---|
| Pages | 369 |
| Search language | english |
| ISBN_13 | 978-3-790-82029-4 primary |
Publication-specific alternatives linked to the same work.