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Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
| Edition | 1 edition |
|---|---|
| Publisher | Springer |
| Pages | 400 |
| Format | Hardcover |
| Search language | english |
| ISBN_13 | 978-0-792-39013-8 primary |
| ISBN_10 | 0-792-39013-X primary |
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