Three Essential Analytical Techniques for the Behavioral Marketing Researcher

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos

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Three Essential Analytical Techniques for the Behavioral Marke...Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, Georgios A. Bakamitsos

Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, Georgios A. BakamitsosPublished 2015

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Search language	english
ISBN_13	978-1-601-98913-0 primary

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