"This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page."--Jacket.

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